Personal Pre-Diploma Project
The Corporate Headquarter type is under attack. Today with the ever present rise of startups to uber companies such as Facebook, Google, Twitter and the like we see companies that at one moment are incubating in a warehouse or garage quickly rise from obscurity to reach the summit of corporate culture, and with that they sustain a radical transformation in their approach to the workplace and more importantly the city.
These companies are taking over and incising their wayinto the public realm ( virtual and real ) and therefore impacting city space in untold ways. How will these Uber HQ’s change the landscape of dense infrastructure, reclaim the idea of image and prowess, situate themselves as dominant forces of change?